This ultimate anti-aging serum reduces fine lines and wrinkles. It promotes a general overall smoothness and evenness of skin tone. IconicA® was developed with the cornerstone and most future-forward Retinoid technology available, the patented stabilized Retinaldehyde. It performs closest to Retinoic Acid pharmaceutical-grade products, without a prescription. It provides actives that brighten and works to help ward off free-radical exposure as a critical anti-oxidant, vastly improving the complexion of the skin.